Personalizing Drupal for Better User Experiences
Although personalization is not a new concept, marketing savvy organizations are beginning to leverage data and apply new personalization concepts to improve user experiences and increase conversion and retention rates. In this session, I will:
- Provide context around personalization - what is it, who's using it in Drupal, how can it help
- Discuss the many challenges organizations face with implementing personalization
- Walk you through a strategic roadmap to prepare for its implementation
- Examine Drupal-based solutions that will help you implement it easier
Walk away with the knowledge needed to improve your brand and your marketing!
- Session Track:Business / Open Source
- Experience level:Beginner
- Slides:
Personalization.compressed.pdf
Session Info
Brent is a Senior Account Executive with FFW, a digital agency focused on implementing Drupal solutions for some of the most well known brands in the world. Before FFW, Brent was the Vice President of LevelTen Interactive, where he was responsible for managing LevelTen’s sales and professional services teams.
He is also passionate about Drupal and has served the Drupal community since 2007 when he built his first Drupal 5 website. He's released and maintained themes on Drupal.org and contributes to the community through education. Brent co-maintains the Dallas Drupal users group and has helped architect and design several distributions including Open Enterprise Pro.
He enjoys reading, playing guitars and spending time with his wife and kids.
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