Transform your Drupal Site into a Content Marketing Machine

Is traffic, engagement, and conversion vital to your website's success? Then you don’t want to miss this one-of-a-kind workshop.

It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:

·       Attracting visitors with content, search engines, and social media

·       Optimizing customer conversion, nurturing, and retention

·       Continually improving using deep analytics and insight

Over the course of this hands on workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.

This workshop will go beyond methodology, revealing an integrated suite of Drupal tools for building the ultimate content marketing platform. Each attendee will be provided an instance of Open Enterprise Pro to see how to bring it all together.

Use it to build your next site or extend an existing Drupal 7 site.

Workshop outline:

·       Session 1: Get Strategic: How leaders are growing their business on the modern web

·       Session 2: Manage Right: Building state-of-the-art websites that look great on all devices

·       Session 3: Attract the Masses: Content, SEO, and social media that drives traffic and engagement

·       Session 4: Convert More: Driving sales by optimizing lead conversion and customer retention

·       Session 5: Work Smarter: Measuring and maximizing results with intelligent analytics