Personalizing Drupal for Better User Experiences

Although personalization is not a new concept, marketing savvy organizations are beginning to leverage data and apply new personalization concepts to improve user experiences and increase conversion and retention rates. In this session, I will:

  • Provide context around personalization - what is it, who's using it in Drupal, how can it help
  • Discuss the many challenges organizations face with implementing personalization
  • Walk you through a strategic roadmap to prepare for its implementation
  • Examine Drupal-based solutions that will help you implement it easier

Walk away with the knowledge needed to improve your brand and your marketing!



Saturday Night Party